Following on the heels of our launch into the United Kingdom, the most successful new market launch in Isagenix history, we are thrilled to announce that we will continue to move forward with our vision of impacting world health by expanding into Ireland and the Netherlands with an anticipated launch date of 6 November 2017!
Both of these markets will be managed from our European Headquarters in London and will feature the same great products and promotions available in the UK, in addition to our Global Compensation Plan. Both of these markets will also go live with Rank Advancement Bonuses and Double Product Introduction Bonuses available. In addition, we will reveal some exciting promotions to help you hit the ground running on Day 1. Check out the Leadership Packets for Ireland and the Netherlands for complete launch details!
An Incredible Opportunity in the Netherlands
The Dutch market presents a unique growth opportunity for Isagenix. With a population of around 17 million, nearly half of all adults are considered overweight or obese.1 Despite that, Dutch consumers are becoming increasingly interested in leading healthier lifestyles consisting of a healthy diet and regular exercise,2 making our Weight Management and Energy & Performance solutions ideal for the market.
The Netherlands is also experiencing rapid growth in the direct selling segment which presents an incredible opportunity for those looking to expand their Isagenix businesses internationally. According to the World Federation of Direct Selling Associations, there was a 16.2 percent year-over-year increase in sales – the highest in all European markets.3 In addition, consumer health remains one of the most popular product types in the direct selling channel.4
Positioned for Growth in Ireland
Much like the Netherlands, current market trends indicate that Ireland is also positioned for growth. Ireland’s population of 4.6 million is currently in the midst of a weight crisis, according to the World Health Organisation.5 This has led to an increase in government campaigns to promote healthier lifestyles and increase awareness, leading many consumers to begin seeking out ways to help combat the problem.5 These trends make our Weight Management and Energy & Performance solutions well-suited for Irish consumer demand.
Those looking to build their business in Ireland are also uniquely positioned for growth. Recent trends indicate that many more consumers are likely to use direct selling as a means of supplementing income,6 while there is a high demand for health and wellness products, particularly dietary supplements and meal replacements, within the direct selling channel.6
How to Get Involved
As we approach the November launch date, now is the perfect time to begin reaching out to your friends or family members in these markets who may be interested in Isagenix. We only ask that you use appropriate messaging so as not to confuse or mislead those who may be interested in getting started with Isagenix. For a list of Do’s and Don’ts and for more information on how you can begin sharing this exciting news, please review the Leadership Packets for Ireland and the Netherlands.
Also, be sure to purchase an International Sponsorship if you haven’t already! An International Sponsorship allows you to earn business volume when you share Isagenix in international regions and expand your business internationally.
Finally, if you have contacts in these countries who may be interested in learning more about Isagenix, we have a number of roadshows scheduled just for them!
Stay tuned to ANZ.IsaFYI.com/International or EU.IsaFYI.com for updates, and be sure to review the Irish and Dutch Leadership Packets for additional launch details!
The Netherlands Leadership Packet is also available in Dutch.
1Weight Management and Wellbeing in the Netherlands. Euromonitor International, September 2016.
2Sports Nutrition in the Netherlands. Euromonitor International, September 2016.
3Global Direct Selling-2016 Retail Sales Statistics. World Federation of Direct Selling Associations, June 2017.
4Direct Selling in the Netherlands. Euromonitor International, January 2017.
5Weight Management and Wellbeing in Ireland. Euromonitor International, September 2016.
6Direct Selling in Ireland. Euromonitor International, January 2017.
