The most important factor in reaching your goals is a powerful purpose or ‘why’; it’s that spark that ignites passion. With purpose and passion, discipline is never an issue – dreams are achieved, relationships are strengthened, all things are possible. We know that a strong ‘why’ improves our health, grows our business, supports our family and helps achieve greater personal growth. We promote why, we create our why, we live our why and this is why we fly.