When Jim and Kathy Coover co-founded Isagenix in 2002, they knew adaptogens — those specialised plants containing their own “secret sauce,” allowing them to thrive and survive the harshest of environments — would figure prominently. To ensure Isagenix utilised only the best science in its products, they turned to the “father of adaptogens” himself, Dr. Israel Brekhman. One of Dr. Brekhman’s specific adaptogenic blends was part of the inspiration for e+™.